Most large cities have an arts organization that serves as an umbrella for coordinating activities and resources within the arts community.
Augusta has the Greater Augusta Arts Council, which was founded in the late sixties by the Greater Augusta Chamber of Commerce, the Junior Women’s Club, and the Junior League of Augusta.
Most in the area would be aware of the GAAC via Arts in the Heart of Augusta, the two and a half day arts festival that takes over downtown Augusta in September of each year.
Besides the Masters Golf Tournament, Arts in the Heart is the best run, best attended event Augusta has, with over 85,000 attendees last year. Visitors have become accustomed to the precision of the festival, with hundreds of volunteers taking care of the throng of guests.
Arts in the Heart is renowned for the professional way it takes care of its vendors, allowing organizers to draw top tier artisans from around the country.
“The show was just well-done. Everybody on the staff was great,” Amy Thompson told the Metro Spirit after the 2017 festival wrapped. “If you do a lot of shows as artists, there’s other promoters out there, and (the Arts in the Heart staff) put them to shame; they did a good job.”
“We thought that the festival was extremely well-run, all the aspects of it. The food, the entertainment, very family-oriented and friendly and you just couldn’t ask for a better festival, really,” she added.
This year, Arts in the Heart is introducing a new app for the event that will certainly enhance the experience for visitors. The app features a parking and vendor maps, food menus, all the vendors along with examples of their work, stage schedules and push notifications.
To get the app, text ‘ARTS’ to 55741.
The 39th annual Arts in the Heart of Augusta is this weekend, September 20-22, in downtown Augusta. Advanced tickets are $7 and $12 at the gate. Advanced tickets are available at Cadence Bank, Vintage Ooollee, Sacred Heart, and New Moon Cafe in Aiken.