Location will be 30% the size of standard Topgolf
The Augusta Topgolf location being built along the Augusta Canal is on target to be open by Masters.
Augusta’s Topgolf is one of the new designs the company is rolling out, which is roughly 30% the size of the standard facility.
According to Moody’s Investors Service, Topgolf has a relatively short operating history and its ability to navigate through an economic recession is less certain which is compounded by the high degree of fixed operating costs.
A smaller facility footprint is a stronger bet to weather an economic downturn in the market-which is a good thing.
“The venues are high quality and significant in size which provides a unique experience to its guests and materially differentiates it from typical driving ranges and golf courses.”
Moody’s Investors Service
The Augusta location is one of the first in the country featuring this smaller design concept. While the standard Topgolf has three floors with 36 bays across, the Augusta design features only one level with 36 bays. (It is not being constructed to allow adding vertically at a later date.)
“Everybody is getting mad because they don’t get three stories, but they don’t understand you may have three weeks of heavy business, then you have to look out for the other 49,” according to a Topgolf insider.
Will the Topgolf have the glass and steel look that has been shown around town in the media?
“No. It is going to have a different look. They want it plain jane like this one right here. They are going to build this type mainly in a lot of towns where they have smaller clients like this right here. They did one just like this one in Chattanooga,” stated the source.
The nets are lower on the canal side than the Cabela’s side, which saved the company $750,000. The steel poles surrounding the other two sides are driven 30-38 feet into the ground and stand 150 feet tall.
The complex will feature an outdoor patio with a large modular TV wall twelve feet wide and eight feet tall, with a bar just inside. There will also be a restaurant and miniature golf course.