Do we really need more country?

Do we really need more country?

Kicks 99 has some new country competition in the market, and HD 98.3 has less. Classic Rock Eagle 105.7 has returned to its original spot on the dial, 102.3, killing off Clear Channel’s Y102.3  — a top 40 station designed to carve into the younger demo numbers HD was pulling.

The last Clear Channel country station, the Bull, mixed current and classic hits. It looks like they learned from their past error and have followed Kicks into the straight new country genre, no classics to be heard.

In the latest Arbitron book, Kicks was No. 1 in the key demo of women 25-34 with a whopping 14.5 share (Monday-Friday, 6 a.m.-7 p.m.). Y102.3 had a paltry 3.6 share compared to HD’s 7.3 which explains the flippy floppy.

The 105.7 signal is as strong as it gets in the market, so the classic rock fans are not happy about being back at the weaker 102.3, and apparently there weren’t enough listeners to notice the disappearance of Y102.3.

So now we have another top 40 country station in the market. What that means is more options of the same music, but not any additional influence for more and better country artists to visit our market. Kicks is a reporting station, which means what it plays has influence on where a song lands on the charts. For a market this size, you won’t find a more influential country station when it comes to bringing in the artists.

In other entertainment news, Augusta is losing a leader in Monty Jones, the general manager of Global Spectrum in Augusta. Jones was recognized earlier this year by Venues Today Magazine as a winner of the Generation Next Award, which is given every year to industry leaders under 35 who make their mark in the sports, music and convention part of the entertainment industry.

Jones came to the JBA and Bell in August of 2008, and has spearheaded a revitalization of those two venues unlike anything seen in the past… forever. Since Jones books about 90 percent of the acts himself, he is going to be hard to replace. He is headed to Phoenix, Arizona, to take over another Global facility and we here at the Metro wish him the best. Always a class act.

Comment Policy